As an entrepreneur who’s launched and grown a number of businesses and new projects, I know what it’s like to be in the start-up trenches. I’d love to help you strategize next steps and plan your growth. I can be especially helpful with coming up with a start-up marketing plan (either pre-launch or in your first 1-2 years) to help grow your brand in a way that’s do-able and doesn’t leave you feeling stretched too thin.
Are you a smaller organization looking to pack the marketing punch of a large organization? Consider the power of hiring a fractional Director of Marketing. I’ll help you strategize and grow your company’s marketing plan for a fraction of the cost of a full-time Director. Think of this as the ‘Goldilocks’ solution. It’s the ‘just right’ amount of marketing for your needs. Schedule a free consult to see if this might fit your brand’s needs.
I would start with a deep dive audit of your current branding, the ‘why’ of your business as well as an analysis of the competitive landscape. Getting to know your brand gives me the insight to develop a unique brand story, learn your values and highlight what differentiates you in the market. I would then take this info to create a brand story, editorial calendar, tagline and a strategy for next steps to tell your story and move your brand forward.
This includes an audit of key markers, like open and click rate, as well as a clean up of your current email list. Depending on the scope of this project, I would create automated flows, like a welcome journey, to help your email marketing become more effective and help to create new templates. In addition, we would discuss email marketing strategy and how to convert subscribers into shoppers.
Looking for help developing a blog? Need someone to jump in and help with content creation? I’d love to help tell your brand’s story.
View my writing portfolio here.